News & Press

MediaMarktSaturn won the "Experience Design" category at the "Customer Centricity World Series Awards". The "Service Design" working method used and the resulting successes of the consumer electronics retailer, which among other things, enables an improvement in the customer journey and customer satisfaction, were evaluated and honored.

// Sales increased by 6.4 per cent1 to €5.3 billion in Q2 2022/23, to €12.4 billion in the first half of the year (+5.51 per cent) // Strategic Services & Solutions business grows by 5.2 per cent to €323 million in the quarter // EBIT2 improved by €35 million to –€23 million; half-year figure amounts to €207 million // Free cash flow increased by more than €800 million in the first half of the year

In their new campaign spot on the occasion of Valentine's Day, MediaMarkt and Saturn show that technology is good - but at the right moment. In parallel, accompanying product spots with current offers provide examples of how technology can create precious moments with loved ones. Ingolstadt, 9. Februar 2023: Die Beziehung zwischen Liebe und Technik kann kompliziert sein. Daher schlagen MediaMarkt und Saturn anlässlich des Valentinstags ruhigere Töne an: Die Augen kleben am Handy-Display, Gaming-Abenteuer fordern die volle Aufmerksamkeit, das perfekte Selfie ist wichtiger als die Begleitung – der neue Kampagnenspot mahnt zu einem achtsameren Umgang mit Technik im Alltag und appelliert für mehr Zeit für die Liebsten. Ab dem 13. Februar läuft der Spot im TV und Kino sowie online.

MediaMarktSaturn continues to expand its range of recommerce solutions: From now on, customers can benefit from a sell-back service for numerous electronic devices – both in store and online. Europe’s biggest consumer electronics retailer is cooperating here with Foxway, the leading recommerce company. The company is thus expanding its buyback offerings. With this form of circular economy, MediaMarktSaturn intends to make a significant contribution to the reduction of electronic waste and CO2 emissions. The initiatives are an important component of the extensive company-wide sustainability initiative “BetterWay”.

MediaMarktSaturn has developed an international campaign concept for its MediaMarkt brand together with its new lead creative agency Saatchi & Saatchi. For the first time, it will be rolled out company-wide in all 13 countries in which MediaMarkt is active. The campaign is based on a new brand purpose and is thus characterised by the strategic reorientation of the company, which focuses on the customer experience and personal advice. The core and unifying element of the campaign is the claim "Let's go!", which interlinks all communication across all channels. In Germany, the campaign will start on 1 October 2022.

Gábor Szilágyi, MediaMarktSaturn’s CEO for Germany since February 2022, has decided to step down as CEO of the German national subsidiary and return to his native country Hungary for personal reasons. He will then take over responsibility for MediaMarktSaturn’s Hungarian national subsidiary on October 1, 2022, once again. Szilágyi’s successor at the helm of MediaMarktSaturn Germany (MMSD) will be Dr. Sascha Mager, previously Chief Digital Officer (CDO) and member of the Executive Committee of MediaMarktSaturn Retail Group (MMSRG), with effect from August 15, 2022.