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Mehrwertsteuer geschenkt: MediaMarkt und Saturn feiern Loyalty-Kunden
Der Countdown zum Football-Event im Februar läuft. MediaMarktSaturn zelebriert das mit einer großen Mehrwertsteuer-Aktion für seine treuesten Kundinnen und Kunden. Vom 6. bis zum 10. Februar gibt es für myMediaMarkt- und mySaturn-Mitglieder zahlreiche Mega-Deals.* Wer nicht registriert ist, kann sich bei den Kundenprogrammen schnell anmelden und dann ebenfalls von der Aktion profitieren. Let’s go!
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MediaMarktSaturn
Experience Digital Transformation: Human-driven Journey
In today's rapidly evolving business landscape, digital transformation is not just a trend, it is a necessity. At MediaMarktSaturn, people are at the heart of the digital transformation. By embedding innovation and digital transformation in our mindset and empowering employees, we are improving the customer and employee experience and building a future-ready organization.
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MediaMarktSaturn and Dishbrain launch first award for artificial intelligence in the user sector
Together with Dishbrain, MediaMarktSaturn is setting an example for the broad application of artificial intelligence in everyday life and is presenting a new award. Innovative AI entrepreneurs - from small SMEs to school classes - can apply in six categories. The focus is always on solutions that make everyday life better.
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How technology can be experienced through different store formats
MediaMarktSaturn is transforming itself from the pure product provider of the past into a customer-centric omnichannel service platform. The company, which operates in 11 European countries, is aligning all of its decisions with the needs of its customers. The shopping experience is constantly being improved on all channels - in-store, online and in the app. This is why MediaMarktSaturn continues to invest heavily in its brick-and-mortar stores. They should be places of experience, always where our customers need us. To this end, the stores are being continuously modernized and four core formats have been rolled out in all countries over the past few years: Lighthouse, Xpress, Smart and Core. Wherever possible and promising, new concepts such as a Mobility Store or Space as a Service offerings are being tested.
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MediaMarktSaturn ignites the next stage in its marketing transformation with the allocation of international media management
Since the launch of its Europe-wide brand campaign "Let's Go" in October 2022, the Company has been working on the continuous evolvement of its brand. Now, with a new media agency that is working across national borders for the first time, the full opportunities are also to be exploited
in the media sector.
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Becoming an experience champion with service design
MediaMarktSaturn is evolving from a pure product seller into a customer-centric omnichannel service platform. Such a restructuring also means doing things differently. MediaMarktSaturn wants to make the customer's shopping experience even more pleasant and personal. One way to meet this challenge and introduce new processes or services is the service design method.
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Growth area Retail Media: MediaMarktSaturn Introduces Sponsored Brand Ads
MediaMarktSaturn is expanding its international Retail Media offering to include Sponsored Brand Ads (SBA). Partners can now choose the new product in eight out of eleven countries to give their brand more visibility and relevance on the platforms of Europe's leading consumer electronics retailer. The launch of Sponsored Brand Ads is an important strategic development alongside the already available Retail Media products of Sponsored Product Ads (SPA), A+ Content and Reporting to continue the strong growth trajectory of Retail Media within the company.
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