News & Press

MediaMarktSaturn is transforming itself from the pure product provider of the past into a customer-centric omnichannel service platform. The company, which operates in 11 European countries, is aligning all of its decisions with the needs of its customers. The shopping experience is constantly being improved on all channels - in-store, online and in the app. This is why MediaMarktSaturn continues to invest heavily in its brick-and-mortar stores. They should be places of experience, always where our customers need us. To this end, the stores are being continuously modernized and four core formats have been rolled out in all countries over the past few years: Lighthouse, Xpress, Smart and Core. Wherever possible and promising, new concepts such as a Mobility Store or Space as a Service offerings are being tested.

Since the launch of its Europe-wide brand campaign "Let's Go" in October 2022, the Company has been working on the continuous evolvement of its brand. Now, with a new media agency that is working across national borders for the first time, the full opportunities are also to be exploited in the media sector.

MediaMarktSaturn is evolving from a pure product seller into a customer-centric omnichannel service platform. Such a restructuring also means doing things differently. MediaMarktSaturn wants to make the customer's shopping experience even more pleasant and personal. One way to meet this challenge and introduce new processes or services is the service design method.

MediaMarktSaturn is expanding its international Retail Media offering to include Sponsored Brand Ads (SBA). Partners can now choose the new product in eight out of eleven countries to give their brand more visibility and relevance on the platforms of Europe's leading consumer electronics retailer. The launch of Sponsored Brand Ads is an important strategic development alongside the already available Retail Media products of Sponsored Product Ads (SPA), A+ Content and Reporting to continue the strong growth trajectory of Retail Media within the company.

How do sustainability and technology products go together? MediaMarktSaturn is resolving this apparent contradiction and opening its first pop-up store in Tübingen's city center on May 2, 2024. The concept store combines the topics of marketplace, sustainable product range and refurbishment and brings them from the online world to the sales floor for the first time.

March 5 saw the launch of the Marketplace in the Netherlands, which is now online in its fourth country after Germany, Spain and Austria. MediaMarktSaturn is thus successfully expanding its Marketplace strategy. Around 1,300 sellers with more than 1.8 million products are currently represented on MediaMarktSaturn's Marketplace across the Group. The next step will be the launch of the Marketplace in Italy this year, with other countries following step by step.