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In search of innovative startups

Competitions in Germany and Turkey

In search of innovative startups

The MediaMarktSaturn Retail Group stands for innovation in all areas: In its products and services, the equipment of its stores and its business models. In its search for new ideas, the company also cooperates with start-up companies. Two competitions are currently being held to find new partners for the joint implementation of pilot projects for the retail of the future.  

MediaMarkt Turkey is currently hosting the "MediaMarkt Startup Challenge". The competition aims to find innovative companies in the retail sector and to cooperate with them. The winners will be announced on 20 October. 

That the competition is particularly attractive for start-ups can be seen from the winners of previous challenges. Thus, the winning projects of the startups Buy Buddy and Udentify will be used in various Media Markt stores in Turkey with immediate effect. 

BuyBuddy develops smart product labels. These allow customers to shop without having to go to the checkout, retailers can check their inventory in real time, track customer behavior and additionally secure their items with the smart tags. Udentify is an AI-based platform that helps companies optimize the customer experience and increase profits by providing information such as square foot efficiency, product conversion rates and employee performance. 

The winners are chosen online 

The ten best projects will be selected from all participants and presented to a jury of experts on October 20. The pitches of the startups can be followed live here. The website also contains the program for the day. Among other things, the winner can participate in the PlugandPlay Retailtech Hub Program, which will take place in Munich. It will also be included in the entrepreneurial network of PlugandPlay, one of the most active investors in Silicon Valley. In addition, the best projects will have the opportunity to start a pilot project with MediaMarkt. 

Virtual Product Pitch Fight in Germany 

Almost simultaneously, the internal Virtual Product Pitch Fight is being held in Germany. Innovative product start-ups from all over the world could apply for this online event format on October 7. At the event, they will have the opportunity to present their product and compete in a direct word duel with another product start-up to win the favor of the MediaMarktSaturn expert jury and the audience - employees of MediaMarktSaturn. The innovative winning product will be listed in the German online stores of MediaMarkt and Saturn. Further information is available here.     

Ten startups battled for a listing at MediaMarktSaturn

70 participants, 329 votes from the audience and 10 innovative start-ups fighting for a place for their product in the online stores of MediaMarkt and Saturn - this was the first Virtual Product Pitch Fight hosted by MediaMarktSaturn on October 6. At the online event, startups from all over the world were able to present their product and compete for the audience's favor in a direct word duel with another product startup. In the end, a winner was determined.

Pioneer of digitalization


The MediaMarktSaturn Retail Group is a pioneer in the digitalization of retail and stands for innovation in all areas: its products and services, its in-store systems, and its business models.