The topic of sustainability in products plays an important role for us on two levels: for us as a retailer and for our customers.
Our aspiration: more sustainable products in the product range
At retailer level, we are increasingly focusing on the sustainable and environmentally friendly manufacture of products across the entire value chain, as well as on the use of recycled materials, environmentally friendly packaging and the durability of a product.
Thus, we want to continuously increase the number of sustainable products in our product range to enable our customers to live a sustainable lifestyle. In concrete terms and based on an initiative we took in 2020, this means that we will double the number of products labeled as sustainable in our stores by the end of 2023.
An own label for sustainable products
At customer level, it’s important for us to provide advice on the resource-conserving and efficient use of a product and to provide customers with the necessary information on this. After all, both consistent customer information and clear labeling of sustainable products and services in our stores and online shops play a crucial role in promoting sustainable consumption.
We therefore label sustainable products with an own label. We give this label only to products that have been tested and certified as sustainable by independent associations and organizations.
Since 2012, we have also relied on the EcoTopTen certifications of Öko-Institut e.V. The association regularly checks and tests products in the product categories of lighting, heat, electricity, large household appliances, small household appliances, televisions, computers/offices and mobility, among others, for minimum criteria, and lists all products with positive test outcomes on EcoTopTen.