15.05.2014

"Tech-Nick for Champions": Consumer electronics retailer Saturn presents campaign with a 2014 World Cup theme

Ingolstadt, 15.05.2014: Saturn is bringing two new spots involving its brand ambassador Tech-Nick to German TV screens right on time for the 2014 World Cup. Under the motto "Ultracheap. Tech-Nick for Champions!", the likable store employee ensures that customers get that World Cup feeling at Saturn stores. Saturn is also running ads related to the football event under this motto in print media, the Internet, on the radio and at the PoS. The spot debuts on German TV on Saturday evening, 17 May.

Tech-Nick has been serving as Saturn's advertising figurehead since October last year and is spreading enthusiasm for technology on all sales channels. In TV spots produced especially for the World Cup, he whips up the fans in his store wearing full football fan regalia. He presents ultracheap top-notch products such as what must currently be the most highly-coveted trophy, the World Cup. As a result, he unleashes unbridled enthusiasm in the football-crazy customers, who join in fan chants à la "Ultracheap. Tech-Nick for Champions!". "The new spot ties in with our existing strategy and places deliberate focus on enthusiasm for technology," says Carsten Strese, Managing Director of Media-Saturn Deutschland GmbH. "We are also transporting World Cup euphoria into our stores." To start with, a shortened version of one of the spots will be launched on Saturday evening, 17 May, on all high-coverage TV channels in Germany.

The motto "Ultracheap. Tech-Nick for Champions!" will be used in the extensive World Cup-themed advertising campaign in print media, the Internet, on the radio and at the POS.

The campaign was developed by Saturn's lead agency Serviceplan Campaign, Hamburg. Tech-Nick is played by the actor Antoine Monot Jr. The spots again have been directed by Arne Feldhusen. Markenfilm Hamburg is responsible for producing the TV spots; Sehsucht for their postproduction; Hastings Hamburg for radio. Mediaplus in Munich is responsible for TV media planning.

We are happy to provide you with the full-length spots and campaign motifs upon request.