Saturn opens second store in central Stuttgart
Stuttgart, 24.05.2017: Saturn will soon be represented by a second store in the heart of Stuttgart. Following a thorough revamp, the previous MediaMarkt in the Hindenburgbau development in Stuttgart’s city centre will be reopened on May 26th as a branch of Saturn. Together with the existing Saturn at Königsbau, this means that Saturn will now have two stores with a central location in Stuttgart which perfectly augment each other. With a retail area of 1,900 square metres and featuring the familiar Saturn look, the new store will present the tried and tested product range leaving nothing to be desired for technology fans. What’s more, over the coming year, additional redevelopment measures will be carried out to boost the store’s emphasis on experience.
Following refurbishment over a period of several weeks while still open, the store’s rebranding is now complete. The former MediaMarkt at Hindenburgbau has now been transformed into Saturn with immediate effect. While the experienced team has been retained and the levels of advice and customer service are being further improved, the expertise of city-centre specialist Saturn is being injected into the new store. Given the local competition, MediaMarktSaturn concluded during its regular portfolio optimization that the best strategy would be to have two branches of Saturn in central Stuttgart with different product mixes supplementing each other.
On-the-fly switchover to Saturn: Redevelopment without shutting up shop
New store manager Florian Peter had this to say about the store’s revamp: “We’re proud of the successful transition from MediaMarkt to Saturn. We’ve completely fulfilled our goal of remaining available to customers during this phase without any serious limitations, partly thanks to the hard work of our staff. With our huge range and technology expertise, I’m convinced that we’ll be able to satisfy both existing and new customers.”
The new management team
With Florian Peter as general manager and Martin Puritscher as commercial manager, the new Saturn store will be headed by an experienced team. Florian Peter has held various positions at Saturn since 2010 and was prepared for his new managerial responsibility last year at various stores. Meanwhile, Martin Puritscher is already commercial manager of four other Saturn stores in the Stuttgart area and is very well known to all the company’s suppliers and partners in the region.
Unique opening offers
There’ll be plenty to discover when the store is reopened on May 26. Take a tip from the manager: “We’ll be showing exciting new products and we’ve prepared some unique opening offers. It’s certainly worth coming down to the new Saturn on Friday – but plan some time for an extensive technology shopping trip!”
