Retailtech Hub startup ‘weview’ invites users to ‘Giving Tuesday’

Munich, 24.11.2017: On Giving Tuesday (November 28th, 2017), Munich-based startup ‘weview’ will be making its platform available for charity appeals. weview is a platform for video product reviews. But on Giving Tuesday, instead of evaluating products in their own video contributions, users will be invited to present their favourite charity in a short video and appeal for donations. To this end, the ‘Buy’ buttons in the user-generated videos will be replaced by a ‘Donations’ button linking each video to the website of the charity featured. This startup from MediaMarktSaturn's Retailtech Hub will be supporting its campaign with videos by celebrities such as footballer Toni Kroos, TV presenter Barbara Schöneberger (ambassador of children’s charity Terre des Hommes), YouTuber Alexibexi, and game show host Kai Pflaume. Moreover, users can visit weview in Munich on Giving Tuesday and record a video there. Numerous NGOs, non-profit organizations and charities – including UNICEF, the WWF, the German Red Cross, children’s charity Kindernothilfe, Terre des Hommes and Protestant charity Die Arche (‘The Ark’) – are partnering weview’s campaign with calls to join their networks.

Giving Tuesday was launched in 2012 by New York cultural institution and community centre 92nd Street Y and the UN Foundation as a charitable contrast to the shopping events Black Friday and Cyber Monday. This year, more than 30,000 organizations will be taking part in the movement.

Said Leopold von Waldthausen, CEO of weview: “Everyone knows Black Friday. But what happens afterwards? Everything at weview revolves around products and consumerism all year round. It’s very important to us to do something more socially minded, too. On Giving Tuesday, we’ll therefore be using our interactive video technology to lend a voice to not only customers talking about products but also supporters of charitable organizations.”