Retailtech Hub celebrates first anniversary and two new partners

  • ANWR GROUP and Ahold Delhaize are the innovation platform’s latest partners
  • Three programme batches and 32 startups
  • Integrated into the European Retail Alliance (era)

Munich, 21.09.2018: The first year of the Retailtech Hub represents a year of hard work, sweat and success stories. A total of 32 international startups from the retail industry took part in the first two batches or are involved in the third round, which will conclude in October. Moreover, the startups have continued to prove themselves in numerous pilot projects with MediaMarktSaturn and the other partners of the Retailtech Hub by successfully trialling their solutions in a retail setting. In addition, the Retailtech Hub has successfully implemented the strategy of an open platform. It’s celebrating its anniversary by announcing new partnerships with the ANWR GROUP and Ahold Delhaize, two other significant retail companies. During its first year, the Retailtech Hub signed partnerships with the Schwarz Group (the parent company of Lidl and Kaufland), the s.Oliver Group and Aachener Grundvermögen. The Retailtech Hub will also be involved in the work of the newly founded European Retail Alliance (era), which partly focuses on the area of retail innovation. The Retailtech Hub was launched in 2017 by MediaMarktSaturn and Plug and Play as an innovation platform for forward-looking companies and startups.

Seven pilot projects are currently being piloted by MediaMarktSaturn with startups in a live retail scenario. The logistics startup parcelLab optimizes communication in the shipping service of mediamarkt.de and saturn.de, Combyne provides an app allowing fashion accessories to be combined with lifestyle consumer electronics from Saturn, Smartmile is testing a smart parcel station in Ingolstadt, and Rapitag has been running the cashierless store concept SATURN Smartpay at Saturn’s store in the PEP shopping centre in Munich since 14 September. Meanwhile, using the startup weview, customers shopping on mediamarkt.de can watch product tests and reviews filmed by other users, while store2be markets promotional space in MediaMarkt and Saturn stores. Neuroflash analyses the perceived brand position of MediaMarkt and Saturn by means of its artificial intelligence-based online interface, and Streetspotr uses its consumer app to assess the presentation of Saturn’s customer magazine ‘Turn On’ in all Saturn stores in Germany. Many other startups have already proven successful in action. For example, SATURN Express, Europe’s first cashierless consumer electronics store, was set up in conjunction with the startup MishiPay.

Two new partners

Having been joined by retail cooperative the ANWR GROUP and food retailer Ahold Delhaize, the Retailtech Hub now covers two additional retail sectors and is expanding its expertise.

Said Gregor F. Bernhart, Director Corporate Development of the ANWR GROUP: “The particular appeal of the Retailtech Hub for the ANWR GROUP is that we can identify and test innovative products and services at an early stage. These early-stage pilot phases allow us to offer our retailers innovative products faster. They also enable us to further build up our position as a driver of innovation in the realm of bricks-and-mortar specialist retailers. For our group, this partnership suits us down to the ground and reflects the group’s strategy ‘Inspiring Retail’.”

“The Retailtech Hub is increasingly living up to its role as the foremost European innovation platform for retail companies and startups. With 32 international startups, famous partners from across the retail sector, and exciting, successful pilot projects, our expectations have been more than met. In the first year, we saw a raft of interesting ideas and concepts, many of which we have already tried out. And of course, we’re now looking forward to the next startups. I’m already certain that some of them have the potential to improve or disrupt the retail sector as a whole,” declared Martin Wild, Chief Innovation Officer of MediaMarktSaturn, who founded the Retailtech Hub in August 2017.

Thorsten Marquardt, Managing Director of the Retailtech Hub, shares this positive assessment and had this to say: “Cooperation with the startups and our partners works excellently, and in conjunction with Plug and Play we now offer a proven package. We are delighted about our new partners ANWR and Ahold Delhaize, and are hence continuing to expand consistently into a Europe-wide innovation platform for all areas of retail.”