"From old to new" – Media-Saturn Group expands cooperation between its retail brands and its re-commerce shareholding FLIP4NEW

Ingolstadt, 23.01.2014: The Media-Saturn Group will, in the future, also be offering customers who shop at its retail brand redcoon the option of exchanging their used consumer electronics goods for shopping vouchers from the online consumer electronics retailer. This is made possible by a cooperation with FLIP4NEW, in which the Media-Saturn Group acquired a minority shareholding in October 2012.

The company ranks among the leading re-commerce providers. As a cooperation partner, FLIP4NEW handles the various transactions involved and checks the used devices. Saturn.de has been collaborating with FLIP4NEW since 2010. Within the framework of the Group's multichannel strategy, FLIP4NEW stands, where used devices can be handed in, were set up at all the bricks-and-mortar Saturn stores in Germany.

Media Markt and Saturn in Austria also offer this service online and at their fixed-location stores. Media Markt and Saturn in the Netherlands, as well as Media Markt in Sweden, are also collaborating with FLIP4NEW in their stores. FLIP4NEW's repurchasing service offers Media-Saturn a powerful customer loyalty tool and an additional sales argument when selling new goods. The group is planning to expand its cooperation with FLIP4NEW internationally.