New name ensures clarity in external communication: Media-Saturn-Holding is now MediaMarktSaturn Retail Group

Ingolstadt, 27th February 2017: The Media-Saturn Group is to consistently align its companies’ branding to the names of its sales companies. As a result, in the future Media-Saturn-Holding GmbH will officially appear as MediaMarktSaturn Retail Group.

“We’re doing this to make our strongest brands clear and self-explanatory to everyone. It’s directed at all our external target groups, especially existing and potential new employees, whom we intend to loyalize.” says Andrea Koepfer, Vice President Corporate Communications of the MediaMarktSaturn Retail Group. Koepfer is responsible for internal and external communications, sponsoring and brand management of the MediaMarktSaturn Retail Group.

By taking this step, Europe’s leading commerce company for consumer electronics and related services is responding to the fact that its communication is increasingly aimed at target groups outside retail, such as in the digital, sustainability and IT sectors. The new branding is intended to provide more clarity in all such areas. In addition, MediaMarktSaturn has refreshed and modernized its corporate design. The changeover will take place step by step by the end of this year and will be handled internally.