28.03.2018

MediaMarkt.de launches pilot project with weview: customer reviews available for the first time as videos

Ingolstadt, 28 March 2018 – MediaMarktSaturn is the first German retailer to integrate videos from video testimonial platform weview into one of its webshops: MediaMarkt.de. Munich-based startup weview is a participant of the Retailtech Hub’s accelerator programme – and the pilot project has been developed and implemented in conjunction with the online team from MediaMarkt’s online shop. Some 200 customer reviews of mainly top-selling items are currently available as videos. By explaining their experience with products, consumers’ authentic ratings help other customers decide what to buy.

The pilot project will initially be trialled for a few weeks. Once this test phase has been assessed, a decision will be taken over whether to continue working with weview.

Said Thorsten Marquardt, Managing Director of the Retailtech Hub: “Video testimonials are a new dimension in customer communication, especially for online shops. They give customers even better guidance and aid their purchasing decisions. This project is proof positive of the innovativeness we’re tapping by collaborating with startups at the Retailtech Hub.”

Peter Lüders, CEO of MediaMarkt Online, had this to say: “We want to offer our customers the best possible shopping experience in our online shop. Consumer reviews have an important part to play. By working with weview, we can provide our customers with even more information and impressions of our products. The videos from weview are authentic, informative and create trust. This will help to further enhance the customer experience.”

Jakob von Egidy, co-founder and CEO of weview GmbH, said: “We’re sure that user-generated content in the form of videos gives online retail platforms decisive added value over their competitors. Consumers are better informed if they can learn in detail about other customers’ experience of products presented in videos. After taking part in the Retailtech Hub, we’re delighted to have an opportunity to implement our service for the first time with a large retailer on MediaMarkt.de.”

A current example video on MediaMarkt.de can be seen here.