31.07.2018

MediaMarkt opens PLAYA D€L ECONOMIZAR: Use your towel to grab the best bargains!

Ingolstadt, 31.07.2018: Every year, thousands of Germans spend the hot summer months at the beach or by the pool – and are infamous for a very specific holiday ritual: getting up early and competing to place their towels on the sun loungers first! This year, MediaMarkt has created a virtual resort on the internet where throwing towels on sunbeds is rewarded with unbelievable bargains. It’s called Playa del Economizar – and from 1 August, the fastest customers in the MediaMarkt online shop can secure amazing deals every morning with a beach towel during the ‘Sunbed Assault’. Meanwhile, there are selected ‘Summer Night Steals’ every evening.

MediaMarkt opens Playa del Economizar: The best bargains are available in the MediaMarkt online shop in the mornings during the Sunbed Assault and in the evenings during the Summer Night Steals! (Photo: MediaMarkt/Getty Images/michal-rojek)

During the Sunbed Assault from 1 to 10 August, the law of the swimming pool prevails: first towel, first (re)served! This is how it works: simply visit the MediaMarkt webshop and grab a top product for a super price between 6am and 9am every morning – each free sun lounger represents a special offer that’s still available. The amazing thing is that you can get hold of a different item for a bargain price every day. Whether you’re on the lookout for a TV, smartphone or laptop, it’s always the same procedure: using a towel, each customer can grab one sun lounger per day – and pop their favourite bargain straight into their shopping cart.

Even more deals with the Summer Night Steals

In the evenings, the holiday atmosphere returns to Playa del Economizar with the Summer Night Steals. There are ten selected articles in the MediaMarkt online shop at rock-bottom prices every evening. Customers can shop for these promotional products every day from 1 to 9 August from 8pm to 6am – and on 10 August, the last day of the promotion, from 8pm to 9am.

Holiday feeling with lifeguard and swimming pool hacks

To make sure no one forgets the daily Sunbed Assault, there’s a reminder every day on Facebook. The MediaMarkt lifeguard blows her whistle punctually at 5.55am to announce that it’s nearly time for the bargain hunt to begin. And just like any other holiday destination, there’s even a Facebook Places page for Playa del Economizar where people can post and leave comments. Tutorials on folding towels and swimming pool hacks provide additional holiday feeling, making the Playa del Economizar the ultimate summer shopping experience! For full details of Playa del Economizar, visit www.mediamarkt.de/de/shop/playa-del-spar.html.

Contact person for media

Kristiane Müller-Drensler

+49 (0) 841 634 5092