MediaMarkt Cooking Show broadcast daily from IFA 2018

Ingolstadt/Berlin, 28.08.2018: Visitors attending IFA 2018 will discover not only the latest consumer electronics but also the latest food trends! It’s all thanks to the MediaMarkt Cooking Show hosted daily from 31 August to 5 September at various stands and broadcast live on MediaMarkt Germany’s Facebook-Fanpage. The highlight will be a live cooking demonstration by celebrity chef Ralf Jakumeit and food blogger Guido Weber at 4pm on Monday 3 September at the Philips stand in Hall 22. Supported by musician and presenter Giovanni Zarrella, under the motto of “La dolce Vita” they’ll be conjuring up Italian delicacies for visitors.

The MediaMarkt Cooking Show will regularly reach a broad audience on the internet with a simple yet successful formula: smart cooks, smart tech, smart recipes! At IFA 2018, the masters of cuisine can be watched live as they introduce some ingenious innovations from the following manufacturers: Beko, Braun, Caso, DeLonghi, Gastroback, Haier, Kenwood, Krups, Russel-Hobbs, Philips, Severin, Tefal and Unold. From blender to combi-steamers, from ice cream makers to popcorn makers, everything you need to easily produce perfect pleasures will be on display and in use. The chefs from MediaMarkt will be showing everyone how it’s done and inspiring visitors with displays of cooking with promising titles such as ‘London dinner party’, ‘Eat like a pro’ and ‘Friends for life’. Mind you, there’s more on offer than just delicious delicacies, for visitors can also take part in raffles during the cooking shows in which the prizes are the appliances being demonstrated. All in all, MediaMarkt will be hosting 13 cooking shows during IFA 2018, most of them starting at 11am, 1pm and 3pm.

Creatives in the kitchen

Ralf Jakumeit is the head of the Rocking Chefs and well known from MediaMarkt’s cooking shows as well as numerous appearances in the print media and on TV. As a chef in prestigious restaurants, he’s been awarded two toques and 16 out of 20 points by the Gault Millau.

Guido Weber has a passion for food, drink and pleasure, and is dedicated to telling the world that delicious cooking needn’t be at all difficult. He runs the popular food blog 360-einfachlecker.de.

Giovanni Zarrella is a successful Italian musician and presenter of the popular German TV series ‘Promis am Herd’ (‘Celebrity Chef’).

The MediaMarkt Cooking Shows at IFA 2018

Friday 31 August

Manufacturer Severin


4.1 / 205
Motto Friends für Life

Saturday 1 September

  11am 1pm 3pm


Unold Russel Hobbs Beko


6.1 / 110 4.1 / 208 23 / 101


Unold celebrates London Dinner party Eat like a Pro

Sunday 2 September

  11am 1pm 3pm
Manufacturer Caso Haier Gastroback
Hall/stand 6.1 / 105 3.1 / 102 6.1 / 107
Motto Crisp cooking results from Caso’s world of luxury Iconic Black Treat yourself with Gastroback

Monday 3 September

Manufacturer Philips
Hall/stand 22 / 101

“La dolce Vita” – Italian cuisine made easy, healthy and delicious! Supported by food blogger Guido Weber as well as musician and host Giovanni Zarrella

Tuesday 4 September

  11am 1pm 3pm
Manufacturer Braun Kenwood De-Longhi
Hall/stand 1.1 / 202 1.1 / 202 1.1 / 202
Motto Healthy living with the hand blender

The variety of Kenwood food processors

Coffee pleasure to perfection!

Wednesday 5 September

  11am 1pm
Manufacturer Krups Tefal

Entrance south 101

Entrance south 101

Motto Perform magic with the Krups Multicooker

Healthy, ingenious, fun!