Lidl and Kaufland (Schwarz Gruppe) join MediaMarktSaturn’s Retailtech Hub

Munich, 10.11.2017 – The Schwarz Gruppe along with member companies Lidl and Kaufland have become official partners of the Retailtech Hub startup programme. In summer, the MediaMarktSaturn Retail Group expanded its accelerator into an open platform for retail companies and startups, opening it up to other retailers as the Retailtech Hub. The programme is being carried out in conjunction with the accelerator experts from the Plug and Play Tech Center in Silicon Valley. MediaMarktSaturn has joined forces with the digital division of Lidl and Kaufland to spot interesting startups in the retail sector focusing on new technology and to execute pilot projects with them. This gives new formats and ideas an opportunity to profit from the structures and processes of established corporations and to be implemented on a broad scale. Top mentors from the network of programme partners and Plug and Play are on hand to provide guidance and hands-on assistance to founders. Ten startups are currently taking part in the Retailtech Hub’s first three-month batch.

Said Martin Wild, Chief Digital Officer (CDO) of the MediaMarktSaturn Retail Group and responsible for the Retailtech Hub: “We’re delighted to have signed up major food retailers Lidl and Kaufland as partners for the Retailtech Hub. We’re thus adding two international giants with high market presence to the programme. We’re currently in talks with retailers from other sectors so that we can provide the startups with a variety of ways to realize their ideas.”

Thorsten Reichle, head of Lidl Digital, emphasized the mutual benefits of this partnership: “Smart startups with good ideas can come to us to conduct practical trials. Given our large network of stores and logistics, we offer an attractive, international environment. We think the partnership will help ensure we’re always in touch with the latest trends and enable us to quickly identify and implement future-proof ideas.”