19.05.2017

Digital Campus - the digital future of the MediaMarktSaturn Retail Group

Ingolstadt, May 19 th, 2017: On May 17th and 18th this year’s Digital Campus welcomed employees of the MediaMarktSaturn Retail Group. The digital future of the retail sector was the subject of about 50 papers and panel discussions as well as 33 exhibition stands. In addition, partners such as Facebook, Google, IBM and Microsoft offered visitors an opportunity to try out tomorrow’s consumer electronics innovations today.

This year, there was even more to see at the Digital Campus than ever before – and so for the first time, this special event for members of staff was held over two days. “Being a digitization pioneer, we encourage innovation in all areas. This is reflected not only in the integration of online and offline, our product range, customer services, stores’ fixtures and fittings, and the offers in our web shop, but also internally in the development opportunities and support programmes for our staff. One of them is Digital Campus: an event and exhibition for employees which we launched to familiarize members of staff early on with the digital transformation of the retail sector and all the technologies involved,” declared Martin Wild, Chief Digital Officer of the MediaMarktSaturn Retail Group and the Digital Campus host.

The highlights of this year’s Digital Campus included talks by Professor Gunter Dueck, the erstwhile Chief Technology Officer of IBM Deutschland, and renowned retail expert Gerrit Heinemann. Meanwhile, global players Facebook, Google, IBM and Microsoft focused on the growing importance of artificial intelligence in retail.

Visitors were able to put numerous technologies through their paces during the exhibition. They included the future of shopping with the Microsoft HoloLens, which stopped off at the Digital Campus while touring Germany on Saturn’s HoloTour. The HoloLens is a headset which displays holograms and multimedia content in the wearer’s field of view without obscuring reality. Furthermore, the HoloLens can also play back acoustic elements such as language, music and other sounds. The result is a striking blend of real and augmented reality – or mixed reality. Demonstrations of the augmented reality smartglasses showed how digital content displayed in the field of vision can raise the shopping experience to a totally new level. Staff from the MediaMarktSaturn Retail Group were accompanied on their thrilling journey of discovery by an avatar named Paula, who guided them through the world of holograms at the Digital Campus.