Alexander Ewig appointed to extended board of the MediaMarktSaturn Retail Group

Ingolstadt/Munich, March 31th, 2017: Alexander Ewig (43) is to join the Extended Board of the MediaMarktSaturn Retail Group. 

Within its internal marketing organization redblue, besides MediaMarkt, Ewig will now also be responsible for the marketing strategy of the Saturn brand. To this end he will double up his existing responsibility as CEO of MediaMarkt Marketing GmbH by also becoming CEO of Saturn Marketing GmbH following the departure of Oliver Mehwald. Alexander Ewig joined redblue in October 2014 after being COO of advertising company Wunderman Germany. redblue Management board consists of Manfred Bosch, Christian Hess and Marcus Koch. 

Declared Alexander Ewig: “Merging marketing responsibility enables us to improve our control over all our marketing activities. It makes a great deal of sense to position both brands with clear identities and in competition with each other. This can be better organized internally with a single person at the helm. We can then increase the efficiency and impact of marketing for both brands.”