MediaMarktSaturn Eigenmarken
The MediaMarktSaturn exclusive own brands ok., KOENIC, ISY and PEAQ offer products from the categories household and domestic appliances, consumer electronics and electronic accessories covering with currently over 400 items all price segments and an array of product categories.
Within the MediaMarktSaturn Retail Group, Imtron GmbH is responsible for the group's four own brands ok., KOENIC, ISY and PEAQ. With these four own brands, the group offers customers an even greater selection and products that can be found at Media Markt and Saturn. The four brands offer a wide variety of products covering the categories household appliances, consumer electronics and electronic accessories. Imtron GmbH markets the products belonging to the own brands within the group. The key functions that it performs along the value-added chain are procurement, product management, quality management, brand management, marketing, logistics and the corresponding administrative tasks.
