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Our understanding of sustainability

The MediaMarktSaturn Retail Group sees itself as a responsible, sustainable partner, daily companion and navigator for consumers in an increasingly digital world. Being Europe’s leading consumer electronics retail company, we’re also a role model in our industry, and we firmly intend to shape and influence responsible, sustainable business. In order to remain successful in the long term, we have to and want to ensure that our activities comply with environmental, social and legal frameworks throughout the value chain. This is why we have aligned our business model with the United Nations’ 17 Sustainable Development Goals (SDGs). This means: we want to strengthen our positive influence while reducing any negative impacts.

Our strategic approach to sustainability

Our business activities have a bearing on five SDGs in particular which constitute the framework and the basis of our strategic approach to sustainability. The SDGs relevant to us have been translated into our own key principles. However, as we are aware there is still much to be done, we still work on them continuously.


Responsible growth and sustainable management

We have about 65,000 employees all told and are duty-bound to offer them a safe, pleasant workplace. In addition, we make sure that environmental and social standards are observed and promoted by our suppliers, too. We make sure our corporate growth is sustainable, including by contributing to the local economy.

Creating a sustainable value chain and using our power of innovation to find forward-looking solutions

Promoting innovation and new business models is one of our core competencies. Digitalisation in particular is initiating important transformation processes. It also offers us entirely new potential for solving current and future challenges – for example, by using innovation to play our part in reducing the consumption of energy and natural resource as well as creating a sustainable value chain.

Acting in line with stakeholders’ needs and encouraging responsible consumer behaviour

It is our duty to create added value for consumers while developing solutions to environmental and societal challenges. Making contact with customers around 6.2 million times per day, we can and want to shape the market for sustainable solutions in our industry and support responsible consumer behaviour. 

Protecting the climate and natural resources throughout the value chain

Our business activities as a retail company in areas such as logistics and shipping cause harmful carbon emissions. We have a responsibility to reduce our negative impact on the climate as much as possible and also to exert our influence outside the company.

Developing partnerships for sustainable solutions

Many of the challenges relating to sustainability are complex and affect all sorts of industry players along the value chain. We therefore favour close partnerships with our stakeholders so that we can jointly develop practicable, high-impact solutions. We bring the various industry plays together in order to work together on sustainable solutions for our sector and our stakeholders.



Our strategic sustainability focus

Based on our sustainability approach, we have developed our strategy for the next few years which is closely related to our core business. We focus on seven key strategic areas which are closely tied to our value chain and which contribute to both the five SDGs and our key sustainability principles:


Sustainable innovation


Promoting innovation, digital solutions and business models for sustainable development.


Integration of sustainability criteria into innovation management and the RetailTech Hub.





  Sustainability in supplier management


Evaluating and improving environmental and social standards within the supply chain.


Establishing and implementing a comprehensive management system for green, socially acceptable procurement.





Sustainable products


Increasing the share of sustainable products in our range.


Drawing up a list of criteria for sustainable products.





  Sustainable logistics


Measuring and reducing environmental and climate impact.


Reorganizing and increasing the efficiency of logistics and transport chains as well as carbon accounting.





  Sustainable stores


Reducing stores’ consumption of natural resources and energy.


Drawing up and implementing the MMS Sustainable Property Guidelines for sustainable construction projects.





Sustainable service


Optimizing product life cycles and promoting eco-friendly usage.


Development and integration of sustainability into new and existing services.





Sustainability in stakeholder communication


Informing customers and society about sustainable products and services as well as encouraging responsible consumer behaviour.


Considering sustainability in brand management and including sustainability information in internal and external communication.