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Pioneer of digitalization


The MediaMarktSaturn Retail Group is a pioneer in the digitalization of retail and stands for innovation in all areas: its products and services, its in-store systems, and its business models.

Product innovations 

Whether drones, virtual reality or robots, the brands of the MediaMarktSaturn Retail Group are the first port of call for customers when it comes to new products. A specialist team in our purchasing department is always on the lookout for the ‘next big thing’.

Service innovations 

Because consumer electronics has become a ‘necessity’ in the digital world, we provide extensive services which enable customers to easily use their products, have them delivered promptly, and if necessary have them financed and later on even repaired without delay. In more and more markets, our technicians therefore support our customers directly on site.

In-store innovations

In order to integrate physical and digital shopping as closely as possible, we continue to work on and deploy new innovations. In-store smartphone navigation systems, robots that answer customers’ enquiries, and virtual reality headsets which enable people to see what their purchases will look like at home: the MediaMarktSaturn Retail Group is already testing things which are set to revolutionize the retail sector.

Innovative business models

To complement our business models or develop new ones, we have established our Accelerator Retailtech Hub. The digital innovation platform links start-ups, retailers, well-known brands, suppliers and investors with the aim of driving forward forward-looking innovations in retail technology. Start-ups along our entire value chain gain access through us to the mass market – and not just theoretically. An integral part of the three-month programme, which also includes numerous workshops with well-known mentors from our network as well as financial investment, is a pilot project in our stores.

Do you have a product which belongs on our shelves? Perhaps a digital retail concept that will take us forward? Or would you like to enter your start-up for the next batch of Spacelab? If so, write to

Wirecard is a member of the Retailtech Hub

The Retailtech Hub has a new partner. The digital innovation platform, which was initiated by MediaMarktSaturn and Plug and Play, is now working with Wirecard alongside well-known market leaders such as Lidl and s.Oliver. Wirecard is a leading global innovation driver for digital financial technology. We talked about the new partnership with Thorsten Marquardt, Managing Director of the Retailtech Hub, and Jörn Leogrande, EVP Wirecard Labs.

We <3 Ingolstadt

MediaMarktSaturn is not only deeply rooted in the Ingolstadt region, but also very committed. 
A few examples are presented on this page.

„We have a chance to make this region permanently attractive to people who live and love innovation.“

Martin Wild - Chief Innovation Officer

Retailtech Hub Expo Day

High above the rooftops of Munich with a view of the Cathedral of Our Dear Lady, the third batch of the Retailtech Hub concluded on 20 November with Expo Day. A total of nine startups showcased their ideas and solutions for digital retail in the stylish new district of Werksviertel and presented their joint pilot projects with the Retailtech Hub’s partners.