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Saturn Ingolstadt Roboter Paul 4
Pioneer of digitalization


The MediaMarktSaturn Retail Group is a pioneer in the digitalization of retail and stands for innovation in all areas: its products and services, its in-store systems, and its business models.

Product innovations 

Whether drones, virtual reality or robots, the brands of the MediaMarktSaturn Retail Group are the first port of call for customers when it comes to new products. A specialist team in our purchasing department is always on the lookout for the ‘next big thing’.

Service innovations 

Because consumer electronics has become a ‘necessity’ in the digital world, we provide extensive services which enable customers to easily use their products, have them delivered promptly, and if necessary have them financed and later on even repaired without delay. In more and more markets, our technicians therefore support our customers directly on site.

In-store innovations

In order to integrate physical and digital shopping as closely as possible, we continue to work on and deploy new innovations. In-store smartphone navigation systems, robots that answer customers’ enquiries, and virtual reality headsets which enable people to see what their purchases will look like at home: the MediaMarktSaturn Retail Group is already testing things which are set to revolutionize the retail sector.

Innovative business models

To complement our business models or create new ones, we founded the Spacelab accelerator. Start-ups along our entire value chain gain access through us to the mass market – and not just theoretically. An integral part of the three-month programme, which also includes numerous workshops with well-known mentors from our network as well as financial investment, is a pilot project in our stores.

Do you have a product which belongs on our shelves? Perhaps a digital retail concept that will take us forward? Or would you like to enter your start-up for the next batch of Spacelab? If so, write to