Behind the scenes
Apart from the well-known brands, the MediaMarktSaturn Retail Group includes other strategic and operational divisions:
MediaMarktSaturn Technology delivers efficient, innovative IT solutions both nationally and internationally for the MediaMarktSaturn Retail Group.
Imtron is responsible for the four exclusive brands ok., KOENIC, ISY and PEAQ, which comprise products from the categories household and domestic appliances, consumer electronics and electronic accessories. Its main responsibilities include procurement, product management, quality management, brand management, marketing, logistics and the corresponding administrative tasks.
MediaMarktSaturn Retail Concepts
MediaMarktSaturn Retail Concepts manages all international activities relating to e-business within the framework of MediaMarktSaturn’s multichannel strategy. With separate online shops for both Media Markt and Saturn, it focuses on closely integrating fixed-location and electronic retailing.
REDBLUE Marketing GmbH
At REDBLUE Marketing GmbH in Munich, experts from over 20 countries develop trendsetting, cross-media marketing concepts and strategies for MediaMarktSaturn’s brands. The agency employs more than 500 specialists in the fields of communication, brand, digital, CRM, data analytics and media working on the future of successful brand and market development.