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Behind the scenes

Apart from the well-known brands, the MediaMarktSaturn Retail Group includes other strategic and operational divisions:

MediaMarktSaturn Technology

MediaMarktSaturn Technology delivers efficient, innovative IT solutions both nationally and internationally for the MediaMarktSaturn Retail Group.


Imtron is responsible for the four exclusive brands ok., KOENIC, ISY and PEAQ, which comprise products from the categories household and domestic appliances, consumer electronics and electronic accessories. Its main responsibilities include procurement, product management, quality management, brand management, marketing, logistics and the corresponding administrative tasks. 

MediaMarktSaturn Retail Concepts

MediaMarktSaturn Retail Concepts manages all international activities relating to e-business within the framework of MediaMarktSaturn’s multichannel strategy. With separate online shops for both Media Markt and Saturn, it focuses on closely integrating fixed-location and electronic retailing.

MediaMarktSaturn Content Factory

Munich-based MediaMarktSaturn Content Factory GmbH is responsible for the realization and production of marketing campaigns and advertising materials for the MediaMarkt and Saturn brands. As a service provider for the MediaMarktSaturn Retail Group, it is responsible for international and German marketing as well as for numerous national subsidiaries in Europe. By providing relevant content on all paid, earned and owned media channels, over 200 specialists contribute to providing customers with an unforgettable omnichannel shopping experience.