20.03.2017

Award winning assistance robot Paul at CeBIT 2017

Hanover, March 20, 2017: Anyone wanting to be welcomed in person by the charming Saturn robot Paul will have the opportunity to do so from March 20-24, 2017: Paul will be welcoming visitors at this year’s CeBIT in Hanover, exciting everyone with his made-in-Germany technology. He is also ready for small talk, always happy to have a chat and answer questions on his one true passion: Saturn customers. Paul is looking forward to many exciting discussions at the Saturn partner booth at Bitkom’s “hub @ CeBIT” (hall 4, booth C58).

The digital receptionist Paul has been rolling through the Saturn store in Ingolstadt since November 2016. His job is to welcome customers at the entrance and guide them to their desired products. And he performs it admirably: in his first months in the store, Paul traveled more than 100,000 meters and interacted with customers about 7,000 times. With “Voice over IP,” Paul can call a human colleague to an aisle who will give further advice. The robot then says goodbye, asking customers for feedback on their interaction.

Use at Saturn in Ingolstadt

Paul comes from the development lab of the renowned Fraunhofer Institute for Production Engineering and Automation IPA as well as its spin-off “Unity Robotics.” Behind Paul is Care-O-bot® 4, the prototype of an interactive robot that the Fraunhofer IPA originally developed as an assistance robot for elderly care. Saturn is the first partner in the industry to use the robot in practice. This makes Paul part of Saturn’s digital innovation strategy, with which the company continues to develop the shopping experience in its stores.

Laser scanners and cameras were specially deployed at Saturn’s store in Ingolstadt to help Paul orient himself in the store. Several microphones are used for voice control. Navigation, dialogical communication and mimicry were implemented by Semvox and Phoenix Design.

Prize winner of retail technology awards europe 2017

At CeBIT 2017, Paul will greet trade fair visitors who can discover in person the robot’s conversational skills and charm. For his comprehensive service competencies, Paul was awarded “Best Customer Experience” at this year’s retail technology awards europe (reta). In this category, the EHI Retail Institute honors retail companies for the use of cutting-edge methods and technologies that increase customer loyalty and satisfaction. It seems Saturn’s new digital receptionist has won over the hearts of more than just the customers in Ingolstadt...